Germany floored by multi-property deal

Nickelodeon Consumer Products International - September 2011

Nickelodeon Consumer Products International has signed Keen Joy Trade for a multi-territory deal covering rugs, door mats and bath mats branded to new live action musical smash hits Victorious and Big Time Rush, digital whiz series iCarly, plus evergreen animations SpongeBob SquarePants and Dora the Explorer.

The product is protected by the Öko-Tex seal – an international testing and certification system for textiles that restricts the use of some chemicals. It is particularly pertinent for products targeted at children’s rooms.

The two-year deal will see product on sale in Germany, Austria, Switzerland and the Benelux countries.