Brand Licensing Europe 2011 Confirms return of Hugely Successful Retail Mentoring Programme

Brand Licensing Europe - June 2011

 
Sainsbury’s and Mothercare confirm participation for second year running

 

Brand Licensing Europe, the Advanstar organised licensing exhibition, today announces that the hugely successful retail mentoring programme will feature again at this year’s show. Retail giants Sainsbury’s and Mothercare have confirmed for the second year running.

The programme is designed to help junior and assistant buyers attending the show understand the complexities of the licensing industry and navigate their way around the floor. Guidance will be given on legal, technical and financial issues, as well as industry terminology and who owns the rights for which brands. The objective of the programme is to ultimately help retailers make well-informed decisions at the show and ensure they do not miss any relevant opportunities.

John Carolan, Head of Childrenswear Buying at Sainsbury’s said: “Sainsbury’s is a big supporter of the Retail Mentoring Programme and we look forward to being part of the successful scheme again at this year’s show. Brand Licensing Europe provides the perfect environment for the development of junior buyers and our team will be there in force, discovering new brands and retail ranges.”

Barbara Robinson, Category Manager, Mothercare said: “The Retail Mentoring Programme was a huge success at last year’s show and Mothercare are thrilled to be participating again. The programme provides crucial support for the next generation of buyers and Brand Licensing Europe gives them the perfect platform to hone their skills.”

Brand Licensing Europe 2011 will take place from 18-20 October 2011 at London’s Grand Hall, Olympia.