Award-winning brand Pip the Cat will once again be appearing at Brand Licensing Europe this year, courtesy of top design company Over the Moon Design Ltd.

Pip the Cat is the design sensation that started life on greetings cards and is still a huge presence in that sector. The brand won ‘Best Cute Range’ at The Henries Awards 2010 and appears regularly in the ‘What’s Hot’ section of Progressive Greetings, with retailers praising the brand’s ability to appeal to adults and kids alike. The cards are currently available in a vast range of outlets across the UK, including Fenwicks and Harrods, as well as on the Web via Moonpig.com and through a dedicated website at www.pipthecat.com, where cards and branded stationery are available. It’s not just the UK where Pip the Cat is proving popular, with massive sales being reported in Russia, France, Germany, Finland, Italy, Switzerland, Hong Kong, New Zealand, and Australia.

Pip the Cat’s popularity has enabled licensing agent KJG Ltd to put together a strong and diverse licensing programme. Licensees include Bluebird Brands, which has launched a range of mugs, coasters, purses, wallets and umbrellas that are set to go on sale through TK Maxx stores nationwide, whilst Alligator has a license for gift bags and boxes and Raiseprint is producing fridge magnets, metal signs, metal wall clocks and metal calendars. Shreds is also on board for a variety of products aimed at 2 to 4 year olds, such as aprons, mini tote bags, giftpack melamine sets and lunchbags, which are selling well through outlets including Amazon and Harrods. The latest partner to join the programme is WW Group, which is set to launch an apparel range that will feature nightwear, outerwear, underwear and accessories for 2-8 year olds boys and girls, as well as ladies nightwear.

Pip the Cat has also proved to be a huge hit in the publishing sector, with the character featured regularly in both Sparkle World, the UK’s No. 1 multi-character magazine for Primary school aged girls, and Easy Peazy magazine, another popular publication for young girls.

“We are very much looking forward to presenting what is an increasingly successful brand at BLE 2011,” says Kirsty Guthrie, from KJG Ltd, “Pip the Cat is proving to be successful across a wide range of sectors and it will be great to present the property to other potential partners at the show.”