Atlantyca Entertainment Launches Italian Promotional Campaign ...BRANDORA Editorial Staff - February 2014 |
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... For Geronimo Stilton With One Of The Leading European Discount Supermarkets Penny Market
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Atlantyca Entertainment’s Licensing Division has signed a deal with one of Italy’s leading discount supermarket retailers, Penny Market, that will see the popular “Geronimo Stilton” classic characters in a seven-week special customer loyalty promotional campaign. Commencing on February 24th, 2014, customers will be rewarded with free Geronimo Stilton collectable sticker packs for every €10 they spend in 300 Penny Market stores located throughout Italy. In addition, a special collector’s sticker album will be available to buy exclusively at €2.49 or at €1.99 for Penny Card’s owner, featuring Geronimo Stilton as he takes children on journeys to discover the local Italian regions and their unique attractions. There are 126 stickers and 36 cards for kids to collect, with themed design and quiz games. |
Penny Market will support the promotion with some in-store branding and marketing in addition to a dedicated website page (www.scoprilitaliacongeronimostilton.it)
“We are so excited to have Penny Market as one of our newest Geronimo Stilton promotional partners,” noted Rachele Geraci, licensing manager, Atlantyca Entertainment. “This campaign complements the educational and entertainment character values that kids and their families have come to cherish about Geronimo Stilton.”