Smiley®, the happiest brand ever, will open its first ever pop up shop this week in the Causeway Bay shopping district, Hong Kong, as the brand continues it's planned expansion into the Asian market this year.

To celebrate the summer and bring some cheer to today’s hectic society, shopping centre Hysan Place and Lee Theatre are launching the SMILEY® exhibition with a giant SMILEY® showcase, special offers and a heartwarming and innovative fund raising machine. Featuring the tallest and biggest “SMILEY® rollercoaster” showcase in Asia, innovative SMILEY® interactive donation machines, and a giant SMILEY® magnet wall, the venues are filled with positive energy.

The Smiley pop up store will stock a limited editon range of SmileyWorld accessories, homeware, stationary and much more, and will be open from July 23rd until the end of August 2014.

Hysan Place and Smiley have also worked together on creating visual marketing campaigns throughout the centre to engage with consumers, and ensure the new pop-up is on everyone’s radar in Hong Kong.