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Plus Licens has appointed Sarah Todd to the new role of Retail Business Manager covering the region of Central & Eastern Europe (C&EE). Sarah Todd will be responsible for developing and maintaining relationships with key retailers/accounts in C&EE on the buying level as well as on the marketing side and will work together with Plus Licens' local and regional teams to drive revenue at retail in general. Sarah Todd will officially assume her new role in February and report to Eva Karlsson, Plus Licens' Director of Sales.
Sarah Todd has nearly ten years of experience in the international licensing arena. Most recently, she worked as international licensing manager at World Wrestling Entertainment in London, managing overall strategy and daily relationships with agent network across EMEA, securing new agency for Russia and Eastern Europe, building out licensing programme in Turkey and working with global toy licensee Mattel on individual territory roll out plans. Before joining the WWE, Sarah Todd served as International Licensing Manager for Lee Cooper in Paris and London (2008-09), as Director of Licensing at The National Geographic Society in Barcelona (2007) and as Category Manager for European Licensing at The Coca-Cola Company in London and Berlin (2003-07).
"Operating in an emerging market, Plus Licens is confident that Sarah Todd in the new position will help us stay on top of general changes and developments in the region", says Eva Karlsson, Plus Licens' Director of Sales. "Together with our experienced staff in the Plus Licens offices in Warsaw, Moscow, Kiev, Budapest, Prague and Bucharest, we will work to strengthen our position as the leading licensing company in Central & Eastern Europe." |
