Leading family entertainment producer and distributor Chorion is launching a new range of products for its much-loved property Beatrix Potter™. The new items will make their debut at Spring Fair running from 6-9 February 2011.

New products to the market include: a range of paper party ware from Meri Meri; new designs launching from Wedgwood to include refreshed classic and christening ranges; an expanded ceramics and gifting range from Enesco; a new and refreshed plush range from Rainbow Designs, who will also be launching their new wood range of peg puzzles, dominoes and bookends; new adult toiletries from Bayliss & Harding; new Beatrix Potter™ tea gift sets from New English Tea; new bag and apron designs from Shreds; and a new range of enamel boxes from Halycon Days.

Chorion is also unveiling a brand new style guide for this heritage brand at Spring Fair. This will include new patterns, character poses, packaging and seasonal artwork.

Bettina Koeckler, SVP Licensing, EMEA at Chorion says: “Beatrix Potter is one of our key classic brands and we are excited to be refreshing the style guide as well as introducing new products and concepts into the market place. We know that the brand is much loved and we look forward to also introducing the characters to a new audience.”

2011 is an exciting year for the Beatrix Potter™ brand. Chorion is partnering with publisher and brand owner Frederick Warne & Co. and Nickelodeon to produce a brand new pre-school animated series based on Beatrix Potter’s characters. Slated to air in 2012 on Nickelodeon and Nick Jr., the series will feature many of the beloved and iconic Beatrix Potter™ characters, including Peter Rabbit and Benjamin Bunny.

The 110th Anniversary of the first publication of The Tale of Peter Rabbit by Frederick Warne will be celebrated in 2012 supported by a heavyweight PR and marketing campaign and special anniversary book titles. An anniversary logo has also been created for use on product.