Target Entertainment’s Shopping Spree with Kids Shows

BRANDORA Editorial Staff - February 2011

 
Multi-regional broadcast deals for kids slate

Rights management company Target Entertainment has secured a raft of multi-regional broadcast deals for three of its iconic kids shows, Roary The Racing Car, Horrid Henry and Fluffy Gardens.

 

Seasons one (52x10’) and two (52x10’) of Chapman Entertainment’s hit pre-school series Roary The Racing Car have been acquired by Middle East Arabic channel Al Jazeera Kids, as well as Canal Panda in Portugal. Season two has been picked up by On Digital in South Africa, Minimini in Poland, Minimax in Eastern Europe, Emirates Airline for its in-flight entertainment programme and True Visions in Thailand, who also bought season three (13x10’) of Fifi and the Flowertots.

Novel Entertainment’s hugely successful children’s animated series Horrid Henry has been snapped up by Mediacorp in Singapore and TET in the Ukraine, both taking seasons one and two (104x11’). Season One has sold to PBS in Malta, with season two also joining the in-flight entertainment slate for Emirates Airline.

 

 

Season one (40x7’) of Fluffy Gardens from Monster Animation has been sold to Luli in Turkey, with season two (40x7’) making trips to Discovery Familiar, the US Hispanic channel, plus ABC Australia and True Visions in Thailand. The quirky pre-school show has also begun airing on Mini CITV in the UK, following ITV’s acquisition of GMTV’s assets in 2010.

Other recent deals from Target’s diverse kids portfolio include Big Cook Little Cook to CBeebies USA, Snailsbury Tales to RTV Slovenia, Katya and the Nutcracker, I Dream, Larry the Lawnmower, Sindy, Revenge Files of Alistair Fury and Vegetable Wrestling Federation to TV Alsat, Albania. Al Jazeera Kids in the Middle East hasalso picked up Larry the Lawnmower, Aussie Antics and Muffin the Mule. Finally, My Life as a Popat and The Adventures of Brush Lee and Jackie Chain have all sold to ABC Australia.

With its boundless enthusiasm and energy, fast-paced stop-frame CGI animation series Roary the Racing Car guarantees to provide thrills, spills and excitement as it brings the race track to life for pre-schoolers around the world. Fun and energetic, Roary and his friends brighten the day as they tear around the Silver Hatch racetrack. Roary is a cheeky little red car with endless curiosity, which often lands him in trouble but he always makes amends!

Adapted from the international best-selling books, Horrid Henry is the iconic antihero who does things most children only dream about. He loves comics, money and practical jokes, and objects to brothers, injections, homework and well-meaning adults. Published in 28 countries and 22 languages, book sales of Horrid Henry have topped over 16 million copies in the UK, making him the most successful children’s literary character after Harry Potter.

Have you heard of Fluffy Gardens? It’s a wonderful place to live, and even better, it’s a wonderful place to have friends. The colourful and quirky characters open their doors to children and explore a world where something unexpected is sure to happen every day. Maybe Paolo the Cat will show just how clever he is. Perhaps George the Mean Yellow Dog will learn how to be nice. Or today could be the day that Colleen the Cow finally reaches the moon! Each gentle paced, unique narrator-driven story is beautifully self-contained just like a favourite bedtime story.