• Full-year net revenues of $4.00 billion compared to $4.07 billion in 2009;
• Full-year International segment net revenues up 7% year-over-year to $1.56 billion; and
• Full-year operating profit margin increases to 14.7% on improved operating efficiencies and growth across several global brands.

Hasbro, Inc. today reported financial results for the fourth quarter and full-year 2010. For the full-year 2010, the Company reported revenues of $4.00 billion compared to $4.07 billion in 2009. Net earnings for the full year were $397.8 million, up $22.8 million or 6% versus $374.9 million in 2009.

For the fourth quarter 2010, the Company reported net revenues of $1.28 billion, compared to $1.38 billion a year ago. The Company reported net earnings for the quarter of $140.0 million compared to $165.6 million in 2009.

"We have a lot to feel good about for 2010," said Brian Goldner, Hasbro President and Chief Executive Officer. "International revenues grew, driven by a strong performance in the emerging markets; several of Hasbro's core brands performed well, enabling us to grow market share across multiple product categories."

"From the beginning of the year, we recognized the challenge in growing revenues versus 2009, which was driven by TRANSFORMERS and G.I. JOE entertainment. For much of the year, we believed we were on track to accomplish this, however, softness in U.S. consumer demand for games late in the year resulted in our full-year revenues being $66 million less than a year ago," said Goldner.

"2011 will be the first full year in which we have significant initiatives across all the elements of our multi-year branded-play strategy," Goldner added. "This includes a full year of The Hub television network; the return of Hasbro brands to motion pictures with Transformers: Dark of the Moon; further expansion of our emerging markets initiatives; combined with great innovation and imagination within our core toy and game brands. Our teams globally are excited about driving growth in our business by delivering innovative toys and games and immersive brand experiences to our consumers and audiences in 2011 and beyond."

For the full year 2010, worldwide net revenues grew in the Preschool and Girls categories. The Boys category declined 7% to $1.37 billion; the Games & Puzzles category declined 4% to $1.29 billion; the Girls category increased 5% to $830.4 million; and the Preschool category increased 13% to $509.6 million.

U.S. and Canada segment net revenues were $2.30 billion for the full year, compared to $2.45 billion in 2009. The segment experienced growth in the Preschool category offset by declines in the Boys, Girls and Games & Puzzles categories. The U.S. and Canada segment reported an operating profit of $349.6 million compared to $380.6 million in 2009.

International segment net revenues were $1.56 billion in 2010, an increase of $100 million or 7% compared to $1.46 billion in 2009. Absent a negative $27.6 million impact of foreign exchange, International segment net revenues increased 9% from 2009. Net revenues in the International segment reflect growth in all major product categories. The International segment reported an operating profit of $209.7 million, up $47.5 million or 29% compared to $162.2 million in 2009.

Entertainment and Licensing segment net revenues were $136.5 million compared to $155.0 million in 2009. The results primarily reflect a decline in TRANSFORMERS and G.I. JOE movie-related revenue. The Entertainment and Licensing segment reported an operating profit of $43.2 million compared to $65.6 million in 2009.