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Zodiak Rights, the international division of Zodiak Media Group, has signed two new licensing deals for the online phenomenon and viral sensation, Simon’s Cat.
Castle Melamine has been appointed giftware licensee and will produce a range of Simon’s Cat branded products including: coasters; mouse mats; tablemats; puzzle postcards and badges while ECP Designs have acquired the homeware license and will launch products to include: Simon’s Cat egg cups; tea towels; aprons and oven gloves. Both companies will launch their products at Spring Fair with ECP Designs rolling out more Simon’s Cat product in time for Pulse.
Jane Kennedy, Senior Licensing Manager, Zodiak Rights comments: “We are delighted to be building on the Simon’s Cat brand with the appointment of these two new licensees. We look forward to working with both our new partners to expand the Simon’s Cat merchandise which will be unveiled at Spring Fair this month.” |
Created by award-winning English animator Simon Tofield, Simon’s Cat is a genuine word-of-mouth phenomenon. The on-line animated series, which has received 110 million views on YouTube, follows the humorous adventures of Simon's cat and his relationship with Simon's cartoon alter ego.
These latest deals add to the growing portfolio of Simon’s Cat merchandise which includes: greetings cards; gift wrap; gift tags; gift bags; stationery-based gifting; calendars and diaries. The first Simon’s Cat book had a hugely successful print debut - entering the Bookseller Top 50, Amazon Top 20 and Play.com’s #1 spot for all books.
To date, Simon’s Cat has received over 23,532 followers on Twitter and over 350,000 fans on Facebook.
Simon’s Cat has won several awards including Best Comedy at the British Animation Awards, YouTube’s ‘Blockbuster Award’ and Prix Animation at the Festival International des Très Courts. |
