Lavish Rights in Nestle Purina Promotion with The Pet Poets Club™

Lavish Rights’ long established brand The Pet Poets Club has been picked up by Nestlé Purina through the innovative publishing house It’s Your Story, who are already publishing The Pet Poets Club branded books for animal lovers.

This promotion is part of Nestlé’s nationwide token promotion on all packs of Felix cat food and financially supports the charity, The Cats Protection League.

“This is an exciting partnership,” said Marc Todd, group CEO. “On all packs of Felix cat food are tokens people collect and then redeem online for gifts. The Pet Poet Club Books are one of the premium gifts that people can order. We’re also pleased to be able to help the Cat’s Protection League charity.”

Details of the promotion:

Personalised Story Book
Who knows what adventures your little mischief maker gets up to when you’re not looking? Well, if he’s anything like Felix, they’re definitely worth writing home about! Personalise this memorable, funny book of cat poems with pictures of your own cat to create your very own cat story book. http://www.worldoffelix.com/

This is another deal to build on the ever growing raft of licensees that Lavish Rights and their agents are signing, with Beniamin, the stationery licensee based in Poland, further expanding its Pet Poets Club range, to now include pencil cases, gift bags, files and journals.

This deal marks Lavish Rights’ continued steady growth as strategic IP creators in London. With a record quarter set for Spring, Lavish’s plan to expand its portfolio of character brands is reaffirming its target position with licensing industry.