Giochi Preziosi Group has revealed details of a new deal across Spain and Portugal for its prestigious property, Puppy in my Pocket Adventures in Pocketville*, with bed wear specialists - Belltex.

The partnership with Belltex, a renowned manufacturer of household linens, will bring all the magic of the Puppy in my Pocket TV series to the bedrooms of little girls across the Iberian Peninsula. First products will be on shelf by Fall 2011 to tie-in with the broadcasting launch and will include quilt covers and pillows, bedroom accessories, bath towels, carpets, curtains and even handkerchiefs!

Speaking of the agreement, Graziano Delmaestro, Giochi Preziosi’s licensing director, said: “Little girls love to decorate their rooms and now they will be able to express their love for Ami and all her Puppy in my Pocket friends in a new way. At GP, we believe in high quality products, and only work with reputable companies such as Belltex. Puppy in my Pocket Adventures in Pocketville is an aspirational license that little girls love and their parents trust. Producing the best quality merchandise that is sympathetic to all aspects of the brand is essential.”

Yves Vander Schelden from Belltex further commented: “Producing lines for such a delightful girls’ property is an exciting project for our company. Our aim is to produce top quality products that will depict the license and its characters perfectly allowing girls to decorate their bedrooms in an inspirational way.”

For more information about the growing Puppy in my Pocket Adventures in Pocketville licensing programme and the opportunities available for prospective licensees, please contact Giochi Preziosi Licensing Dept - Telephone: +39 02 964751 - Email: Licensing.puppy@giochipreziosi.it.

*The Puppy in My Pocket Adventures in Pocketville TV series is a co-production by MEG (creator of the original Toy property “Puppy in my Pocket”), Giochi Preziosi (owner of the trademark “Cuccioli Cerca Amici”) and Mondo TV.