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Barry M: A Brilliant, Beautiful British Brand!
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JELC has been appointed to develop and manage a new licensing programme for Barry M, the UK’s leading colour cosmetics company. Both companies feel the time is right to build on Barry M’s beautiful reputation and plans are underway to expand the iconic British fashion brand into such categories as apparel, accessories, bags, stationery and more.
Created in London in the early 1980s by Barry Mero as an affordable colour cosmetics range, Barry M’s products were at the forefront of youth fashion from the start. When young people wanted to be daring or dramatic his was the brand they turned to. From a cult name in the days of the New Romantics, Punks and Goths, Barry M is now one of the UK’s leading High Street cosmetics brands.
Barry M is truly British, manufacturing the vast majority of its products at its headquarters in Mill Hill, London. Barry M has never and will never test its products on animals and this, plus the high value and exciting choice provided by the brand, explains the evangelical support of its young female audience. |
The Barry M name is now so well loved consumers are crying out for more products beyond colour cosmetics, that’s why Jane Evans, MD of JELC, feels the licensing programme will be such a success.
“Barry M is high fashion, affordable, fair and fun and these are brand values which consumers strongly identify with. We think there is enormous potential to build on all these elements and make a significant impact in licensed products. It’s a brilliant and beautiful British brand!” Dean Mero, Managing Director of Barry M, said; “Barry M has a large and incredibly loyal consumer base which is now keen to discover new, quality products. At Barry M our mission is to ‘Make Everyday Beautiful’ and we hope that our licensing programme with JELC will allow us to achieve this for and even larger audience.” |
