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Figures recently announced by online greetings site Moonpig.com has revealed that Pip, the winner of ‘Best Cute Range’ at The Henries Awards 2010, recorded stunning sales figures in Q4 2010 - a whopping 18,000 Pip cards were sold via the site in the last three months of last year, including 6,000 Christmas designs!
This online success is in addition to Pip’s considerable presence on the High Street, with the designs available in over 500 outlets across the UK, including Fenwicks and all branches of John Lewis, where the range is being expanded to include Valentine’s and Mother’s Day cards for the first time. The situation is being replicated overseas with massive sales being reported in France, Germany, Finland, Italy, Switzerland, Hong Kong, New Zealand, Australia and Russia – where Otkrytka has signed a deal to both produce and sell Pip cards.
Licensing agent KJG Ltd has been able to capitalise on Pip’s huge popularity by signing a range of deals for Pip branded merchandise. These include The Original Metal Sign Company for fridge magnets, Bluebird Brands for a range of mugs, coasters, purses, wallets and umbrellas, and Shreds for a variety of products aimed at 2 to 4 year olds, including aprons, mini tote bags, giftpack melamine sets and lunchbags. Pip branded notebooks and party invites are also proving to be a big hit after launching through Over the Moon at the end of 2009.
Although the Pip cards appeal to a wide demographic, KJG Ltd will be targeting two specific markets for licensed merchandise: young children, as represented by the Shreds deal, and tweens up to students, as represented by the Bluebird Brands range. The designs used will reflect this.
“These new figures show that Pip is more popular than ever,” says Kirsty Guthrie, from KJG Ltd, “this is being reflected in huge amounts of interest from the licensing community and Pip enjoyed a very successful Spring Fair, with orders flooding in for the ranges from Bluebird Brands, Shreds and Over the Moon, so we are looking forward to what promises to be a Pip-tastic 2011!” |
