Giochi Preziosi Group has added Arnoldo Mondadori Editore S.p.a to its growing list of Puppy in My Pocket Adventures in Pocketville licensees following a deal for the renowned Italian publisher to produce a series of licensed literature and play books.

The first publications will be on shelf next month (March 2011) and will see the delightful adventures of the Puppy in My Pocket TV characters being novelised, in a series of Mini-books, Stick and Stack Albums and fun interactive Colouring Books.

Speaking of the deal, Graziano Delmaestro, Licensing Director, Giochi Preziosi Group, said: “Arnoldo Mondadori Editore S.p.a is renowned for its excellence in publishing for both adults and children. Together we hope to form a strong and successful partnership in providing fun activity based reading material for girls across Italy. We believe that the company’s creative use of key licenses is perfect for Puppy in My Pocket.”

Arnoldo Mondadori Editore S.p.a was established in 1907 and its mission is to ‘promote the dissemination of culture and ideas across all genres’.

Fiammetta Giorgi, Mondadori’s Children's Books Editorial Director said: “We choose the properties to include in our licensed portfolio with great care. Puppy in My Pocket is incredibly popular with girls so makes an ideal subject for our younger audience. We are delighted with the first collection and look forward to even more development for the future.”

For more information about the growing Puppy in My Pocket Adventures in Pocketville licensing programme and the opportunities available for prospective licensees, please contact Giochi Preziosi Licensing Dept - Telephone: +39 02 964751 - Email: Licensing.puppy@giochipreziosi.it