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Yet another deal signed in Europe for Lavish Rights’ Luv Me Buddies. The popular and innovative construction toy company, Plenty Play, has caught the wave of the popularity of the Luv Me Buddies character brand and has created a range of children’s construction kits.
“The educational play value and quality of the kits are very strong,” said Vanessa Champion, Managing Director of Lavish. “The Luv Me Buddies characters lend themselves to a creative product design, and from the beginning, we have worked with and signed licensees who understand this and have the imaginative and design nous to create some amazingly different products.”
Lavish Rights’ agent for northern Europe, Alicom Licensing, has signed this licensee for Lavish Rights, for a pan-European deal.
This comes fast on the heels of the Nestle Purina deal with another of their brands, The Pet Poets Club, which is currently being promoted on prime-time TV.
This deal marks Lavish Rights’ continued steady growth as strategic IP creators in London. With a record quarter set for Spring, Lavish’s plan to expand its portfolio of character brands is reaffirming its target position with licensing industry. | 
