Performance Brands London is proud to announce the acquisition of the exclusive licensing representation rights of The University of Oxford. The licensing programme will encompass commercial development in the UK, Europe and Middle Eastern territories.

The University of Oxford leads the world in research and teaching of the highest calibre in its chosen areas of expertise. Throughout history, Oxford has produced gifted men and women ranging from Nobel Prize winners to Prime Ministers and Archbishops. The Licensing programme will reflect its heritage over the past nine hundred years as well as maintaining appeal to aspiring fashion consumers and with particular focus on the learning generation.

Chris Evans, Managing Director at Oxford Limited stated “We are thrilled to be working with Performance Brands to develop the University of Oxford brand licensing programme in Europe and the Middle East. Their unrivalled expertise and understanding of how to unlock the potential of brands, combined with the myriad opportunities presented by the heritage, accomplishments and collections of the university makes for a winning combination.” Oxford Limited is the wholly owned commercial enterprise representing the University since 1990.

Performance Brands London has an unparalleled understanding of brand building and extension within the licensing and promotions industry. This has been gained through years of experience working in fashion, sports, lifestyle and food & beverage markets. More than anything else, they understand that focusing on the brand essence adds sustainable value. Today, Performance Brands works across 40 International markets In Europe, the Middle East, Asia, Australia, South America and North America, representing prestigious international brands such as Aston Martin, Nintendo, BMW, Mini, Tonino Lamborghini and Firetrap.

Performance Brands Managing Director David Ball comments “We feel honoured and excited to be working with Oxford Limited on the Oxford University brand. The brand is recognised globally as the centre of excellence for learning and offers great opportunities for potential licensees to create products that reflect these vales and the values around the lifestyle of the University”.