Edebé Audiovisual Licensing: OYSHO bets on Calimero

BRANDORA Editorial Staff - February 2011
 

 

Important spanish fashion retailer OYSHO, belonging to the Inditex Group, has just launched in all its shops around the world a lingerie and underwear collection with Calimero, the famous black chick known for carrying an egg shell on his head and who captivated the 70s and the 80s generations, with his goodness, kindness and, above all, for his famous slogan “It is not fair”.

The main feature of the collection licensed with Calimero by OYSHO is its retro style meant to a women’s adult target.

The agreement has been reached by Edebé Licensing, the Licensing Agent for Calimero in Iberia, under the supervision of Calidra BV, the proprietor of the famous character.