Win the chance to Ride the Wave™ Scooter* all the way to the
Nickelodeon Event in Los Angeles

Viacom International Media Networks, a unit of Viacom Inc. (NYSE: VIA, VIA.B), today announced Street Surfing as the pan European sponsor of the Nickelodeon 2011 Kids’ Choice Awards (KCAs). Nickelodeon’s premier sponsorship opportunity offers Street Surfing the perfect platform from which to launch its new Wave™ Scooter* in Europe, through a unique, and fully integrated pan-European marketing campaign. This joint partnership will feature seamless integration across all Nickelodeon platforms. Street Surfing’s new Wave Scooter will be featured on all promotional activity in the build up to the Awards ceremony, including on-air billboards, all marketing and press materials, and presence on KCAs international online destinations.

“The Nickelodeon Kids’ Choice Awards is an incredible platform in which to launch our new Wave Scooter,” comments Jasun Weiner, President, Street Surfing. “The global exposure generated by the KCAs will no doubt attract new audiences to Street Surfing and reaffirm our position as the leading brand for kid’s casterboards and scooters.”

The sponsorship also includes an online competition with the unique chance for the lucky winner and their family to attend the KCAs in Los Angeles on April 2. The Grand Prize winner will also be the first to road test Street Surfing’s new Wave Scooter through a test course in Los Angeles the day before the show.

Antonio Canto, SVP Europe, Viacom Brand Solution International, adds: “Street Surfing is an awesome brand which is growing internationally. With its credibility and sheer brand power, watched by kids globally, the KCAs offer Street Surfing the ultimate vehicle to engage with kids in a targeted and powerful way as a means of showcasing their new Wave Scooter.”

The Nickelodeon Kids’ Choice Awards is broadcast in more than 300 million households globally on Nickelodeon channels around the world. Nickelodeon in Canada will air the 2011 KCAs live and special localized versions of the show, featuring regional categories and winners, will air in select markets across Europe. Fans around the world will have the opportunity to vote online, through local web sites, to decide which of their favourite nominees takes home the coveted KCA blimp.

Nickelodeon’s 24th Annual Kids’ Choice Awards is being produced by Nickelodeon Productions in association with Bob Bain Productions. This year’s telecast will feature Saturday Night Live veteran Beth McCarthy as director. Bob Bain, Marjorie Cohn and Paula Kaplan are executive producers. Media outlets should contact their local Nickelodeon press department for the most up-to-date information on Nickelodeon’s 24th Annual Kids’ Choice Awards.

*Please note in the UK referred to as Whiplash™ Scooter