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4Kids Entertainment and 4sight licensing solutions will be presenting
an impressive selection of properties at Brand Licensing CEE in Budapest.
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The hugely successful Yu-Gi-Oh! 5D’s will be key to 4Kids Entertainment’s offering at the show. The latest incarnation of the Yu-Gi-Oh! global phenomenon that continues to captivate more than six million boys who collect and play the trading card game, 5D’s is incredibly popular across EMEA. 4Kids has developed a wide ranging licensing programme that includes apparel, collectible figurines, publishing, BTS, stationery, puzzles and fun tattoos. 2011 marks the property’s 10th anniversary and the release of a new 3D movie. A global web portal has also just been launched at www.yugioh.com, which recorded an astonishing 134,000 page views in its first two weeks online. |
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Amongst other properties being showcased by 4Kids Entertainment will be Penelope - the cute three-year-old blue koala with a funny red nose and an insatiable curiosity who stars in a series of hugely popular books that have sold over two million copies worldwide. The stories are great fun and also help pre-schoolers learn how to interact with others and develop language and art skills. In territories where Penelope has already launched, licenses have been secured across categories including toys, plush, publishing, personal accessories, apparel and stationery. A Penelope TV show is also proving extremely popular with pre-schoolers and parents across Europe and is set to launch soon in Slovenia and Croatia. |
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4Kids Entertainment will also be presenting international property Dinosaur King. This animated series chronicles the adventures of Max, Rex and Zoe, known as the ‘D Team’, who search the world for dinosaur cards that have the power to bring dinosaurs back to life. The show is currently watched by millions of viewers across EMEA with new territories still set to launch this year. A strong licensing programme is in place across CEE, with Harper Collins, Signature Publishing and Egmont all on board for publishing, while other licences include stationery, apparel, toys, collectables, inflatables, confectionary, BTS, homeware, gifts & novelties and sporting goods.
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4sight licensing solutions will also have a strong presence at the show, this will include the popular animal photography franchise Artlist Collection: The Dog and Friends. This visually distinctive photography franchise features adorable and expressive pictures of animals taken using a fish-eye lens and features The Dog, The Cat and The Pig and more recently The Duck, The Rabbit and The Hamster. 4sight has built up a sizable licensing programme for the brand across a number of territories, with licenses including plush, iPhone and other mobile phone games and accessories, online greeting cards, video games, t-shirts, nightwear, collectables, bedding, games, umbrellas, housewares and publishing. The brand has also been very successful in the promotional sphere with partners such as McDonalds, Spar, Quick Restaurants, Nutrexpa and Unilever Jerónimo Martins. |
4sight’s impressive portfolio also includes Chicaloca, the aspirational fashion brand aimed at teenage girls. This property from licensor Project 109 launched in South Korea in 2005 and in other territories across the world the following year and represents an independent and chic attitude that embodies the mindset and lifestyle of the modern girl. An apparel license is already in place and other categories being targeted are bags, footwear, fashion accessories, stationery, health and beauty, gifts, and mobile/MP3 accessories.
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4sight licensing solutions will be presenting two new art-based properties at BLCEE - Hokusai and Pachanga. Pachanga is a series of beautiful drawings and illustrations by Ecuadorian artist Belen Ména, which feature the natural designs and colour patterns found on the wings and bodies of more than 300 different species of South American moths. 4sight is looking for partners in home textiles, home décor and tableware as well as stationery and publishing, with a secondary focus on apparel & accessories, eyewear, jewellery and footwear. The other art based property is a fresh new collection of imagery inspired by the artwork of one of Japan’s most prolific and distinctive artist, Katsushika Hokusai. In Japan an existing licensing programme for this brand features exclusive fashion apparel and accessories collections. 4sight is looking at appointing new licensees across Europe for home décor to include textiles, home accessories and room décor. Additional categories will include publishing, stationery and collectibles. EXT |
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”We are very excited about being at BLCEE this year. With our strong and diverse portfolio of properties we are looking forward to meeting up with potential partners across a wide range of categories,” said Sandra Arcan, Associate Licensing and Retail Director, EMEA at 4Kids Entertainment International and 4sight licensing solutions. |
