Equestrian product distributor signs agreement to produce beverage holders

Today, Hidden City Entertainment, Inc., the rights holder of Bella Sara, announces a licensing agreement with Kelley and Company. Scheduled to arrive in stores this spring, Kelley and Company will be manufacturing Bella Sara-themed water bottles and travel mugs. The products will be available in tack stores, feed stores, and internet equine sites throughout the US and Canada. “Bella Sara has been a bridge for us. It speaks to the heart of the young horse lover today the way Black Beauty did for many of us in our youth.” stated Nancy Kelley, CEO of Kelley and Company. “We are privileged to be able to offer these first licensed products.”

“The equestrian channel has always been important for Bella Sara. Kelley and Company has been a partner of ours with the Bella Sara Trading Cards, so having them on board as a licensee is a natural” said George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc.

Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys R Us and Amazon.com. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.