The culmination of flights around the world and countless top secret design meetings is about to be revealed by the design crew at Momiji HQ and the iconic Hello Kitty.

February 2011 brings with it a happy collision of cute, as Hello Kitty and Momiji combine their unique styles to create a collection of six Momiji dolls and an array of everyday essential accessories or „zakka‟ (A Japanese word meaning „bits & pieces‟).

Momiji are message dolls, inside each one there‟s a tiny folded card for your own secret message, dream or wish. Sprinkled with an abundance of Sanrio chic, each of these new dolls has accessorised her outfit with Hello Kitty; from Gigi‟s huge headphones to Astrid‟s electric guitar. Momiji‟s Creative Director, Claire Rowlands said “This collaboration is sure to bring fashion-flutters to the hearts of Momiji and Sanrio collectors around the world.”

The zakka collection includes College essentials; a notebook, a gel pen, a handy zip-up pouch and a ring binder. Key chains and tiny enamel pins mean that you can carry your favourite Momiji character with you.

Dolls will be available from February 2011 and zakka from July 2011 throughout Europe and Australasia.