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Lavish Rights have signed up E-Max, one of Europe’s premier sticker companies for The Pet Poets Club. This was yet another deal signed by 2Dream, Lavish’s European agent.
E-Max, based in Spain, has high quality and innovative products and adds another collectible range to The Pet Poets Club which will further grow the brand throughout Europe.
“The combination of adorable photography and poetry with humorous parodies such as The Dogfather and Mamma Miaow will make great products.” said Armelle Madelin of 2Dream, Lavish Rights’ agent in Paris. “And of course there’s the ever popular and girly “Fifi the Showbiz Chihuahua” from The Pet Poets Club too!”
This and the Nestle Purina deal with The Pet Poets Club signed earlier this year which is currently being promoted on prime-time TV, further demonstrates Lavish Rights’ continued steady growth as strategic IP creators in London reaffirming its target position within the licensing industry. | 
