Celebrities Entertainment exclusively markets the merchandising rights to Elvis Presley since the beginning of the year. Within this short period of time, they have been able to sign seven new licensing partners including Absolute Garments, who produce Elvis shirts and sweatshirts on behalf of a leading European textile company for a worldwide market launch in 2012. Additional licensees are EMP Merchandising GmbH, Reklame Verlag, Polyflame, The Cookie Company, Loud Distribution, and Cotton Division.

Even now the companies place special emphasis on the year 2012, the 35th anniversary of the King’s death. Millions of Elvis fans celebrating their idol will certainly attract considerable attention from international media. Especially the "ELVIS in Concert" Tour 2012 in the UK will create a furore. The show that re-unites Elvis’ former band mates on stage and features "state of the art" Elvis videos on large screens was sold-out quite early when it made its debut in 2010 at the o2 Arena in London. Six shows are in the pipeline for 2012. “We seek to continuously expand our existing network of European licensees, close territorial gaps and tap into new categories", said Ulf Vespermann, managing director of Celebrities Entertainment.