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Hamburg-based Entertainment Group secures the rights to exploit Europe’s most popular characters
The Edel AG has been able to secure the most precious gem from the crown jewels of the insolvent TV-Loonland AG. By acquiring the exploitation rights to the TV and movie films on the animated characters Pettson and Findus the company division Edel:Kids retains best potential to develop new promising products, generate significant sales growth, and tap into new streams of revenue. As part of the agreement Edel also acquired the merchandising rights, music publishing rights and restricted printing rights to one of the most famous brands on the children’s entertainment sector. Most unusual, exploitation rights have been granted for an unlimited period of time and span all major territories including Germany, Austria, Switzerland, USA, UK, Italy and numerous East-European countries.
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Edel already secured limited exploitation rights to the brand in 2000. With these rights alone they have been able to establish a track record of golden and platinum awards as well as selling figures of more than four million Pettson and Findus CDs and DVDs. However, that’s not enough for CEO Michael Haentjes: “We are naturally thrilled by selling more than four million copies. But I personally think exploitation has never been the way this fantastic brand deserves. Especially when it comes to merchandising we could have done more – if we only had the rights. Due to this unique deal we and our partners are now able to expand the brand on the national and international market. I am absolutely positive: Not only children’s eyes will shine – even our share holders will be beaming with joy.” | |
