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Hakan Canta, one of Europe’s leading producers of licensed goods, continued its high profile involvement in the game of basketball by sponsoring the recent ‘NBA All-Star Weekend 2011 Celebrations’ event in Turkey. The purpose of the event, which took place on Istanbul’s Abdi Ipecki Street on Feb. 20 -21, was to celebrate the NBA All-Star Weekend, the most eagerly anticipated games of the NBA season, with guest of honour former Chicago Bulls and LA Lakers star Horace Grant.
This is part of Hakan Canta’s continuing support of the NBA - the elite division of one of the world’s most exciting sports, which features legendary teams such as the Boston Celtics and LA Lakers as well as star players such as Kobe Bryant and LeBron James.
Hakan Canta has a longstanding relationship with the brand and has just released an exciting NBA range for 2011 that features a variety of back to school (BTS) products based on many different designs, as well as the new NBA 4 Her line, which combines basketball and fashion and taps into basketball’s status as the most popular female team sport in the world. Hakan Canta recently won NBA Turkey’s ‘Best Design 2010 award’ for the NBA 4 Her range citing its innovative and striking designs. |
Based in Istanbul, Hakan Canta has been producing quality merchandise since 1955 across sectors including BTS, fashion, travel and sport. Today the company is the market leader for BTS in Turkey and its merchandise is also distributed across more than fifty countries in Europe, the Middle East, CIS and North Africa. The company’s products are based on a strong range of licences that features some of the hottest properties in world licensing, including Hello Kitty, Spider-Man, Barbie, Bakugan, Dora the Explorer, High School Musical, SpongeBob Square Pants.
“We are delighted to have sponsored the NBA All-Stars event.” says Hakan Hacisoyu of Hakan Canta, “The NBA has a huge following across Europe and we are committed to promoting this fantastic brand as much as possible across the region.” |
