 |
|
Lisle International is delighted to announce that it has appointed K.E. Mathiasen (KEM) to produce a range of ZhuZhu Pets® licensed apparel and home textiles across the Nordics region.
The two year deal has been organised in conjunction with Kidz Entertainment/EEMC, Lisle International’s sub licensing agent for ZhuZhu Pets® in the Nordics and Central Eastern Europe. The roll out will feature the ZhuZhu Pets® characters on a wide selection of apparel and home textiles including t-shirts and bedding across Denmark, Sweden, Norway, Finland and Iceland.
KEM is a leading distributor in the Nordic region and part of the renowned, Top Toy Group. Irene Katballe, General Manager for K.E. Leisure, the KEM division developing the ZhuZhu Pets® apparel said: “Girls and boys across the Nordics, love ZhuZhu Pets® and we see great opportunity in working on this project. We are delighted to be able to produce the apparel for such an aspirational brand, and now fans can express their love for ZhuZhu Pets®’ with our new inspired ranges.” |
Francesca Lisle, Business and Marketing manager of Lisle International, further commented: “KEM is a great company to be working with and together we hope to form a strong and successful partnership in providing fun products for ZhuZhu Pets® fans across the Nordics region. We believe that the company’s reputation in excellence, quality and its unique use of key licenses is perfect for the property.”
ZhuZhu Pets® creation of Cepia LLC, is the toy phenomenon that has swept the globe since its launch in 2009. Having achieved unprecedented worldwide sales, attracted global media attention and gained many international awards, it now has a flourishing licensing program which will come to fruition in 2011. For more information about ZhuZhu Pets® and the licensing opportunities available, contact Francesca Lisle at Lisle International Licensing francesca@lilseintlicensing.com. |
