Royer Group, one of the most important licensees of Sanrio and long term partner, has signed a new deal for Charmmykitty shoes. The collection will be available from S/S 2012.
Charmmykitty is becoming one of the most successful Sanrio characters. She has a very specific and dedicated target of young girls but also women, but is not jeopardising the sales of Hello Kitty in any way.
Royer Group is specialised in importation of footwear to mass distribution with enlarged range of activities in the fields of sport shoe and city shoe. |