Ubisoft and Copyright Promotions Licensing Group (CPLG) announce they have signed a partnership in which CPLG has been appointed as European licensing agent for the video game properties Rabbids®, Just Dance® and Imagine®.

“Ubisoft is known for creating some of the most rich entertainment properties in the video game industry,” said Alain Corre, executive director EMEA territories at Ubisoft. “It was imperative for us to find a top-notch partner who could bring dynamism and quality to a pan-European merchandising program and we are satisfied that we’ve found that partner in CPLG.”

Ubisoft’s Raving Rabbids were created in 2006 and have sold over nine million video games worldwide. The brand has transcended video games, inspiring a series of viral videos viewed over 34 million times on the Internet and a series of award-winning ads for global brands like Renault and Coca-Cola. The Rabbids appeal to all audiences - their childish and devilish sense of humor has gained them over a half a million followers (and counting!) on Facebook. CPLG are planning to support and grow the existing Rabbids licensing programme whilst extending into new markets and product areas

Today, Just Dance is the world’s number one dance video game. Since its launch in November 2009, the brand has sold in over 12 million units worldwide with its easy, fun formula that encourages players to compete with friends and family to on-screen dance numbers. The brand has been a perennial best-seller and continues to hold a place in the top ten charts. Just Dance connects perfectly with the huge current popularity of dance and CPLG will develop the property’s potential across categories such as apparel, accessories and fitness.

Imagine, targeted to ‘tween girls, offers games that allow the player to follow their dream careers such as vet, fashion designer or detective. Imagine is the biggest ever Nintendo DS brand created by an independent publisher and is so well-loved that over 50 per cent of female Nintendo DS owners aged 7-11 own at least one Imagine game. The property is set to become even more popular through Ubisoft’s launch of the new Imagine Town virtual world and CPLG will be looking to develop a programme that complements the property’s unique position as a lifestyle brand for ‘tween girls.

“Working with Ubisoft on these incredibly successful and entertaining brands brings a new dimension to our portfolio,” says Steve Manners, EVP and Director of Entertainment at CPLG. “Ubisoft are an incredibly innovative and supportive partner and we are all very excited at the potential of extending these brands into new sectors.”