Hidden City Entertainment, the rights holder of Bella Sara, announces that Media Service Zawada signed a licensing agreement to publish books and a fan magazine as well as distribute the ongoing Bella Sara Adventures DVD series in Poland.

George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc. stated, “We feel that Poland has a huge potential for the Bella Sara brand and partnering with MSZ as our licensee for Bella Sara Books and the Fan Magazine is certainly the right fit. In fact, due to their vast experience with our core target audience of girls ages 5 – 12, we also signed with MSZ as our Marketing Partner and official distributor of Bella Sara Trading Cards in Poland, with plans to launch this coming fall.”

Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys “R” Us, Amazon.com, and specialty stores. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.