Precious Moments - “Sharing the Gift of Love”

Ignition Licensing is delighted to announce its representation of Precious Moments Inc in the UK. Inspired by heartfelt emotions, conveying messages of “love, caring & sharing”, the iconic American greetings card brand launched in the early 1970s in North America has experienced 30 years of classic brand evolution.

The brand conveys a proven heritage and a trusted look and feel with some fabulously cute editorial & imagery that has universal appeal. Precious Moments Inc has an extensive online style guide library comprising of over 11,000 images and the emotions captured in each of the Precious Moments art is designed to create a special bond with the consumer.

Appealing to women aged 18 – 49 and young mums, the brand expanded out of its North American heartland in 2000 to encompass South & Central America and South East Asia via sub agents. It now has over 100 licensees worldwide and is worth US$350 million annual sales at retail. Over 25 million Precious Moment books and 100 million Hallmark greetings cards sell in North America and Precious Moments Inc themselves produce and sell an extensive range of 3D figurines and ornaments celebrating life’s experiences.

Ignition has been appointed to help Precious Moments Inc re-launch and build the brand in the UK. Core product categories include publishing, toys & games, greetings, stationery, gifting and apparel.