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GeronimoStilton.com was created to offer children the opportunity to enter Geronimo Stilton’s world and become a member of his community of mice in order to further enhance the Geronimo Stilton experience for his millions of fans. Every child who visits the portal can build a mouse-avatar and get a street-view experience as they travel through Mouse City, interacting with other Geronimo Stilton friends from around the world. They can even write and post articles in their own customized version of Mouse City’s local newspaper, Mouse Gazette. Designed as the ultimate online destination for all things Geronimo Stilton, the new portal also features a very safe social community for children where they can communicate directly with the erudite mouse himself, along with any number of his devoted fans who are also online. “We are excited to invite children into this immersive, 360-degree Geronimo Stilton experience that allows them to participate in his world and share their experiences directly with online friends,” said Mazzucco. “Our objective is to build a site created by children, generated content. On the site, children will be able to draw comics and evaluate books ; activities will include adding individual comments, the exchanging of opinions with Geronimo and finally they can be the real protagonists of their favorite site.” Made by eBit Innovation, a marketing and web innovation company, and the web creative agency IM*MEDIA under the supervision of Atlantyca web manager Sergio Maramotti, the portal’s marketplace shows children the entire world of books, animated programs and licensed merchandise available from a huge collection of publishers and manufacturers. Many of the print and electronic media products are available for download and links are provided for purchasing toys and licensed merchandise. “The Geronimo Stilton marketplace provides an exceptional opportunity for the brand’s licensees to communicate directly with Geronimo’s fans to give them up-to-the-minute information on the latest Geronimo Stilton-themed products, while at the same time soliciting responses on the brand and their products,” said Mazzucco. Already on board are the following Geronimo’s licensees: Universal Home Entertainment, Giochi Preziosi, Gut, La Nuova Faro, De Agostini Group, ETM and On Air. Launched in 2000 by leading Italian publisher Edizioni Piemme through a series of children’s books, Geronimo Stilton is a famous Mouse-author cum-newspaper editor who writes amusing adventures steeped in suspense and healthy values for children the world over. The simple format of Geronimo’s books – excitement, adventure and humor – made them an immediate hit. Based on the popular children’s chapter book series of the same name, Geronimo Stilton, the animated series centers on the life and adventures of the famous Geronimo Stilton - head of a veritable media empire, erudite mouse, and klutz extraordinaire. Geronimo Stilton premiered worldwide in September 2009 on Italy’s Rai 2 channel where it ranked as the #1 show. On Nickelodeon in the Netherlands, the animated series held the #2 position (Eurodata--21 Sept to 27 Nov). In Spain, the series ranked #3 on Cartoon Network and garnered a 15% market share among kids 4-7 on Minimax in Hungary and Romania. The top rated Geronimo Stilton episode on RTP2 in Portugal was enjoyed by 345,000 viewers and the series achieved a peak of a 45% share in the 4-14 year-old target demo. The second season of the Geronimo Stilton TV animated series is is currently in production for Fall 2011.Today, publishing rights to the Geronimo Stilton series have been sold to many of the world’s most prestigious publishing houses. The books have been translated into 35 languages and distributed to 150 countries with sales of over 55 million copies. |
