CE Global Brand Advisors erwirbt die europaweiten Rechte an den Chippendales

Celebrities Entertainment - März 2011
 

 

CE Global Brand Advisors, Swiss subsidiary of Celebrities Entertainment, now manage the pan-European rights to the world-famous CHIPPENDALES. The hottest boys on Earth make women hearts beat faster, when they step onto the stage and start their extraordinary show. With an average of 60 shows per year Germany is the second strongest market after the United States; on top of these come seven shows in Austria and another seven in Switzerland.

p:os handles GmbH is first new licensee and currently works on an extensive range of CHIPPENDALES products. Their licensed food and gift items will be distributed by major retail partners throughout Germany.

“We are really excited to represent such a world-famous brand and shape their first steps onto the European licensing market. From textiles, accessories, calendars, posters, and stationery through to home & living products; the CHIPPENDALES have enormous potential for successful licensed products," said Gregor Wratschko, CE Global Brand Advisors. The p:os handels GmbH has already developed a collection of food and gift items to the famous PENTHOUSE brand and now go for the female target group with the CHIPPENDALES brand. However, the CHIPPENDALES are not only for girls; a collection of CHIPPENDALES’ men underwear would also be a plausible extension to this extraordinary brand.

CE Global Brand Advisors are always happy to assist interested licensees with detailed information on the wonderful CHIPENDALES brand.