Atantyca Entertainment has promoted, consumer products executive Rachele Geraci, to Licensing and Agent Manager. Based in Atlantyca’s Milan office she will report to Claudia Mazzucco, CEO of Atlantyca Entertainment.

“Our Licensing Executives play a pivotal role in the growth of our department and we are thrilled to have Geraci in this new role. Her experience and knowledge will help to continue to foster our success,” said Mazzuccokk.

In her new position, Geraci will continue to play a major role in overseeing the development and implementation of merchandising programs for our proprietary brands, such as Geronimo Stilton, Tea Sisters, among others. She will focus on a wide range of categories including soft lines, accessories, back to school, bags, costumes, food and consumables, party goods, stationary among others.