Hidden City Entertainment, Inc. Announces New Licensing Agreement with Big Ben for Bella Sara™ Brand
Video game on DS 3D for French market

Bella Sara™ announces a licensing partnership with Big Ben in France. The deal, which is brokered by Francoise Bouvet of MJA Licensing, grants Big Ben the rights to create a 3D DS game. The game is expected to be available later this year.

“We are delighted that Bella Sara is in the new Nintendo 3D format,” Francoise Bouvet of MJA Licensing said. “We look forward to discovering the magic world of Bella Sara in a new videogame!”

“Internationally there is a big demand for a Bella Sara DS video game,” said George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc. “We anticipate that once we announce the game is available the girls will be very excited.”

Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys R Us and Amazon.com. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.

Bella Sara™ Array of Footwear Coming Soon
Licensing agreement for girls shoes in France

Today, Hidden City Entertainment, Inc., the rights holder of Bella Sara, announces a new licensing agreement CCI Shoes. The deal was brokered by Francoise Bouvet of MJA Licensing and offers French fans a selection of shoe styles.

The license acquired by CCI encompasses a variety of shoes including slippers, canvas, sport, rain boots, snow boots, casual, and flip flops; they are scheduled to arrive in stores this summer.

“We are very confident that CCI’s creativity will make their Bella Sara’s collection a unique experience for the fans,” said Francoise Bouvet of MJA Licensing.

“Shoes are a great addition to the vast array of Bella Sara products already available in France,” said George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc. “We are pleased to have the opportunity to add to this market segment; it will complement the clothing license already in place.”

Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys “R” Us, Amazon.com, and specialty stores. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.