CPLG Sport: Brooks Brothers Launches Exclusive St Andrews Links Apparel Range

CPLG Sport, licensing agent for St Andrews Links, has announced that Brooks Brothers, America’s oldest clothier, has launched its exclusive range of St Andrews Links branded clothing and accessories in its flagship New York store.

The classic and elegant co-branded range for men and women includes shirts, sweaters, jackets, trousers and skirts and is presented in a dedicated St Andrews Links-themed area in the Manhattan store including the feature of a golf simulator. Similar areas will be launched in key stores in emerging markets around the world throughout the rest of the year.

St Andrews Links is internationally recognised as ‘The Home of Golf’ and its seven public courses attract thousands of visitors each year.

The revered St Andrews Links name has enabled CPLG Sport to develop an impressive list of licensees across a wide range of categories. The agency has recently renewed a deal with AboutGolf to use three of the most famous courses– the Old Course, the New Course and the Jubilee Course – in its best-selling range of golf simulators, such as the simulator in Brooks Brothers Madison Avenue store. This extended deal will now run until December 2014.

“We are delighted that the new range from Brooks Brothers has launched - it combines fantastic quality and design with the prestige of the St Andrews Links name and is sure to appeal to consumers across the world. The Brooks Brothers launch together with the renewal agreement demonstrates the considerable appetite for the St Andrews Links brand,” says Nicola Lord, Senior Commercial Manager, CPLG Sport.