Bulldog Licensing has re-signed a deal with top stationery firm Lanoo Graphics that will see
a range of stationery and backpacks featuring Monster Jam® launched across Benelux.
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Monster Jam is the hugely popular worldwide family entertainment monster truck property that features stadium and arena based racing and freestyle stunts. The world’s premier monster trucks perform on the Monster Jam tour, including Grave Digger®, Maximum Destruction®, Monster Mutt® , Blue Thunder®, Captain’s Curse®, El Toro Loco®, Grinder™, and Mohawk Warrior™. The brand and its action-packed live shows are a family entertainment staple in North America and it’s now spreading across the world, with over 4 million people attending annually. The Monster Jam European tour entertained packed stadiums across the UK and Benelux last year and is set to roar back into action at Derby’s Pride Park on May 28th-29th and to Benelux in the fall of 2011.
As well as thrilling live crowds, Monster Jam is also watched by millions of television viewers and is broadcast on Bravo in the UK and Ireland and on RTL and Jim TV in Benelux. The brand even has its own YouTube channel, which is proving a massive hit with fans, with over 35m yearly viewings recorded.. |
A strong licensing programme is already in place for the brand across Benelux and the UK – Mattel is on board as a worldwide toy licensee, K’NEX is Monster Jam’s construction toy licensee, and Activision released its third Monster Jam video game, titled Monster Jam: Path of Destruction on March 18th in the UK. Other categories represented include apparel, stationery, party goods, ands publishing and greetings, through top licensees such as Aykroyds, UK Greetings, Haza and Big Balloon Publishers.
“Monster Jam is absolutely red hot at present and Lanoo Graphics is responding to huge consumer interest with this new line, which is set to fly off the shelves,” says Bulldog MD Rob Corney. |
