4Kids Entertainment International has announced details of a new agreement with top independent publisher Signature Publishing that will see a new bi-monthly Dinosaur King magazine hitting shelves across the UK. Dinosaur King is the popular animated series that chronicles the adventures of Max, Rex and Zoe, known as the ‘D Team’, who search the world for Dinosaur cards that have the power to bring dinosaurs back to life. The biggest challenge for the three young heroes is to find all the dinosaur cards before the villainous Alpha Gang get their hands on them. The show is very popular across EMEA and is a key part of GMTV’s 2011 programme lineup.

Signature Publishing is one of the UK’s leading publishers and recently picked up four honours at the Independent Publisher Awards 2010, including Independent Publishing Company of the Year. Signature Publishing’s decision to launch the Dinosaur King magazine on 12th August comes as the result of a test issue selling in huge numbers after it went on sale last July, The new publication will be packed full of cartoons, puzzles, colouring and fascinating Dinosaur King facts and will feature cover mounted free gifts with every issue. Dinosaur King is also taking over the April issue of Signature Publishing’s monthly Dinosaur magazine Dinomite, with a presence on the cover and in content.

This latest publishing activity adds to the brand’s strong position in the EMEA licensing sector. Publishing programmes are running across various other European territories, whilst other licensed categories include stationery, apparel, toys, collectables, confectionary, BTS, homeware, gifts, novelties and sporting goods.

“Signature Publishing is tapping into the strength and popularity of the Dinosaur King brand with this new magazine, which is set to delight fans across the UK,” said Sandra Vauthier-Cellier, Managing Director, 4Kids Entertainment International.