CopCorp Licensing President Carole Postal today announced the two newest licensing deals for Jim Benton’s It’s Happy Bunny™, the cute little bunny with the BIG attitude.

Shanghai-based Tang Spirit Development has been granted the right to utilize Jim Benton’s popular It’s Happy Bunny humorous character brand on Toys and Stationery products produced for the Japanese market. This deal was brokered by MediaLink as appointed agent for the property in Japan, Greater China, and Southeast Asia. Pacific Brands Clothing Pty Ltd. (www.pacbrands.com.au) has been granted the right to make and market It’s Happy Bunny branded Underwear and Socks for the Australian market. This deal was brokered by Grahame Allan as the agent entrusted with management of Jim Benton’s It’s Happy Bunny brand in Australia.

“We are pleased to see the continued growth of It’s Happy Bunny as a truly global brand,” says Postal. “It doesn’t matter which side of the ocean or the equator you are on … people everywhere love to laugh and it is great to know that It’s Happy Bunny will be bringing more smiles to even more people thanks to these new deals.”

Jim Benton (www.jimbenton.com), whom People Magazine called “the most visible cartoonist in America,” is the creator of several successful licensed properties. Benton’s It’s Happy Bunny humorous character brand is currently licensed to over 100 companies worldwide collectively creating, producing, and marketing literally thousands of SKUs of It’s Happy Bunny licensed products. Over the last decade, the It's Happy Bunny licensing program has won several industry awards including four prestigious Licensing Industry Merchandisers' Association (LIMA) International Licensing Excellence Awards: "Best Art Brand" in 2005, "Best Character Brand License – Soft Goods" in 2006, "Best Character Brand Licensee – Hard Goods" in 2007, and “Best Character Brand Program of the Year” in 2008.

CopCorp Licensing (www.copcorp.com) is the global licensing agent for Jim Benton’s It’s Happy Bunny. CopCorp is an innovative and strategic licensing agency that specializes in the development of brand, character, art, publishing, and entertainment based licensing opportunities. Led by Carole Postal, Founder and President, CopCorp Licensing develops, sells, negotiates, markets, and implements complete licensing strategies and programs for major entertainment corporations, artists, art studios, apparel brand names, among many others.