Event for School Children Features Supervising Producer Niccolò Sacchi with a Behind-the-Scenes Look at the Making of the Geronimo Stilton Animated TV Series

Cartoons and Advertising Roundtable Discussion Includes Executive Producer Caterina Vacchi, Niccolò Sacchi and Rai Television

Atlantyca Entertainment if fluffing fur and waxing whiskers in preparation for two events featuring Italy’s most famous mouse, Geronimo Stilton, at the 2011 Cartoons on the Bay International Television and Multimedia Animation Festival.

On Friday, April 8, 2011, Niccolò Sacchi, supervising producer of the hit animated television series, Geronimo Stilton, will bring Geronimo Stilton on stage for a presentation to 200 school children entitled Let’s Discover the Animated Series of Geronimo Stilton with Niccolò Sacchi and Geronimo Stilton in Fur and Whiskers! The event will begin at 3:30 p.m. in Auditorium delle Clarisse.

The program will give children an interesting and informative behind-the-scenes look at the making of the animated television series with an explanation of the animation process from the adaptation of the original Geronimo Stilton stories to the production of the artwork and final cut.

Niccolò will also demonstrate an exciting new tool featured on the Geronimo Stilton website www.geronimostilton.com that lets a child build a storyboard featuring the kid him/herself as a main character of the story. Geronimo will be the special guest at the lesson Niccolò helps kids understand the amazing process of creating an animated television series.

On Saturday, April 9, 2011, Caterina Vacchi, executive producer of Geronimo Stilton, will join Niccolò, together with representatives from Rai Television, for an insightful roundtable discussion entitled Cartoons and Advertising. The roundtable will begin at 3:00 p.m. in the Pulcinella Conference Room at the Excelsior Palace Hotel.

Using the Geronimo Stilton series as a case study, the discussion will focus on the necessity of promoting animated television series and innovative new ways of achieving your promotion goals. Caterina and Niccolò will go into detail about how the Geronimo Stilton website engages children and gets them actively involved in creating content as opposed to simply watching it.

Co-produced by Atlantyca and Moonscoop, Geronimo Stilton centers on the life and adventures of the famous Geronimo Stilton - head of a veritable media empire, erudite mouse, and klutz extraordinaire.