Turner Media Innovations has teamed up with leading toy firm Spin Master to launch a pan-European advertising campaign for Spin Master’s newest Bakugan Battle Brawlers toy range. Rolling out from the 11th April, the seven-figure campaign will launch in the UK, France, Germany, the Netherlands, Russia, Hungary, Romania, Turkey and the Nordic region. It’s the biggest multi-territory campaign devised by Turner Media Innovations since the UK-based kids’ advertising and consultancy business founded its EMEA division. It is also the first synchronised multi-territory campaign by Spin Master across Europe, with the aim of further propelling the best-selling Bakugan brand to new commercial heights. The campaign will broadcast on both Cartoon Network and Boomerang, and will include a 40 second TV spot driving to a specially created website in each territory. Turner Media Innovations has produced all creative and handled all language translations for both on-air and online. The campaign will promote product from the new Bakugan Battle Gear range which accompanies the third series of the hit kids’ TV show – Bakugan Battle Brawlers: Gundalian Invaders – debuting on Cartoon Network on 11th April. Simon Cox, Vice President of Turner Media Innovations, EMEA says: “We’ve worked on a number of great campaigns with Spin Master in the past, and this deal is a natural extension of a fantastic partnership. Pan-European campaigns are a great way to achieve scale in a streamlined way, particularly at a time when campaign budgets have to work harder than ever. Our truly integrated approach has allowed us to deliver a solution which covers several areas of our business including broadcast and digital media, creative services, consumer insight and licensing.” James Martin, Vice President of Marketing International, Spin Master comments: “Turner Media Innovations have been great partners with us in growing Bakugan in every market we’ve entered. We’ve had amazing success so far and this campaign is just another innovative way to drive further growth.” Online activity will include games, and challenges designed to showcase a selection of product attributes. Each territory will be offering a ‘money can’t buy’ competition prize of an exclusive Bakugan collectors’ case, only available to win via Cartoon Network websites.