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About 1.500 visitors from the international licensing market such as Austria, Belgium, Canada, China, Denmark, Germany, Italy, Spain and UK, among other countries, attended the event at the Halle Freyssinet. A 30% increase for the 8th edition as compared to the visitors in 2010. What´s new? The Fashion Floor drew attention to fashion brands such as Longboard, ELLE, Beverly Hills Polo Club, Lulu Castagnette, Vuarnet, Body One and Moulin Rouge and showed that the licensing goes beyond the entertainment industry and that it offers unlimited business opportunities. The show specialised in trends has been reinforced by the brand new Trends Showcases. These have enabled visitors to discover the "with-it" products already orsoon on the market. Last but not least, the new key tool to become an expert of licensing has made his debut: the Kazachok WebGuide. The online version of the essential Kazachok Licensing Guide has been presented in exclusive preview and will be available from 12 April 2011 on the Kazachok portal with its real time, continuous updates. The great launchings: Many noteworthy events have market this 8th edition of the Forum such as the launching of the licensing programmes originating from series and 3D animations to come. France Télévisions Distributiob: Rillakuma and Peter Pan 3D The Testimonials: Sylvain Vachier, Lólympique de Marseille Véronique Pichon, Sagoo Rob Willis, Business Development Manager, Max Publishing Ltd. Ernelyne Thurier-Fouillé, License Lab´ Giorgio Pezzuto, Original Marines The events: During the two days, we celebrated several anniversaries:
The conferences: Large audience for the conference programme too. Speeches covering topic such as entertainment brand licensing for children, preschool properties, publishing and licensing, special events in license development were largely appreciated. The F2D2 conference evaluated the development of the federation different projects. The numerous pitching sessions given by some of the exhibitors have once again given visitors a priceless insight of licensing opportunities to come. Kazachok expect you all on 29 and 30 March 2011 for the 9th EDITION of the KAZACHOK LICENSING FORUM! |