LIFE Set To Light Up Card Range

Bulldog Licensing has announced details of an agreement with The Art Group - part of Pyramid International - that will see classic images from the LIFE photographic library appear on a range of greetings cards and postcards.

The LIFE photographic library holds a vast stock of pictures, many of which were made famous by the renowned LIFE magazine, and includes some of the world’s most recognisable photographs. These include historical images dating back to the Crimean war, snaps of legends such as the Kennedys and Winston Churchill, world-famous landmarks like the Empire State Building, and incredible pictures of the world around us - ranging from shots taken in outer space to nature at its most powerful and beautiful. In total, around 10 million pictures are available to license.

The new deal will see The Art Group dipping into this vast array of classic images to produce a range of cards featuring stunning and unforgettable photography, all held together under the instantly recognisable LIFE logo.

This adds to an existing apparel deal with Poetic Gem, whilst Bulldog is also looking to extend the property over a wide range of other categories and has received strong interest from potential partners across sectors such as accessories, stationery and gifts.

“This represents the second major deal we have signed for the LIFE brand since first presenting it to the licensing community at BLE 2010,” says Bulldog MD Rob Corney, “the vast range of classic imagery lends itself perfectly to licensing and consequently we are dealing with significant levels of interest in the brand.”