John Lewis launch new Angelina Ballerina product from Mattel

BRANDORA Editorial Staff - April 2011
 

 

HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owners, today announced that John Lewis has launched the new CGI Angelina Ballerina product line from Mattel, global master toy licensee for the brand. The highly anticipated new product range is available in store now and will feature figures, play-sets, dolls and plush. Over the next month, customers can also look forward to in store appearances from Angelina Ballerina herself.

The launch runs alongside the new CGI TV series currently airing on Nick. Jr UK.

Jon Owen, Senior Vice President, HIT Brands Global said “We’re delighted the fantastic new Angelina Ballerina products from Mattel have launched at John Lewis stores across the UK. John Lewis is a high quality retailer that undoubtedly wins the trust of parents. We are confident the new Angelina lines will be well received.”

Elaine Whiteman, Buyer for Toys at John Lewis said “We are thrilled to be launching the new Angelina Ballerina range. The eternal popularity of dance and Angelina’s loyal fanbase is sure to make the range a big hit with our younger customers.”