"Route 66", the mother of highways, leads from one American coast to the other, from Chicago right through to Los Angeles. Like no other symbol, the Route 66 stands for the American Way of Life. "Route 66" – that’s 2447 miles of freedom, adventures and myths. Now fans are able to bring the unique spirit of an "authentic American lifestyle Brand" into their homes.

CE Global Brand Advisors markets the licensing rights to the brand in Germany, Austria and Switzerland. A whole new range of fantastic licensed products from different categories, including Home & Living and Back to School, are already in the pipeline. There is hardly anyone who does not recognize the legendary "Route 66" logo. This strong general awareness, an existing pan-European network of licensing partners and an extensive library of brand new high res graphics and designs provides licensing partners with perfect conditions to launch successful new products.

As usual, the CE Global Brand Advisors team is happy to assist potential licensees with detailed information on the "Route 66" brand.