Studio100 Media has concluded an agreement with Switzerland’s largest cable network operator, upc cablecom, to license the rights for distributing the PayTV kids branded channel, ‘Junior TV’ on all digital platforms of upc cablecom in Switzerland.

The agreement brokered at MIPTV 2011 with Pascal Amrein, Director of Content at upc cablecom and Patrick Elmendorff, Managing Director of Studio100 Media, covers the German speaking broadcast rights for the PayTV channel ‘Junior TV’.

Commencing in May 2011 the contract grants upc cablecom the rights to distribute the Junior Channel on the company’s cable systems and via broadband. As part of the deal Studio100 Media will supply high quality children and family programming including classic animation titles such as “Maya The Bee”, “Heidi” and “Tabaluga”, as well successful hit pre-school series such as “Zigby”, “Bumba”, “Plop”, “Bibi Blocksberg” and the teen telenovela “Amika”.

“It is great to welcome the Junior Channel in Switzerland and we are proud to add such a high quality channel with great programming to our digital line-up”, comments Pascal Amrein on the new agreement.

“We are delighted to have finalised this deal with upc cablecom. At Studio100 Media we hold a business ideal which is to provide and promote quality products that children and young adults can cherish. In light of this we are pleased to provide upc cablecom access to the Junior Channel which has enjoyed the trust of parents thanks to its qualitative children’s programmes free of violence”, added Patrick Elmendorff Managing Director of Studio100 Media.