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The very successful horse based book brand aimed at girls aged 5 -12 with TV coverage on Horse & Country and Pop Girl Channel looks forward to the launch of the Series 2 DVD in July from European DVD Partner, Universal Pictures. Universal has secured distribution rights throughout the UK, Germany, Austria, Switzerland, Italy, Spain & Portugal.
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Carrots UK, (www.carrotsequestrian.co.uk) the online kids speciality equestrian retailer is on target to launch their new Saddle Club range of children’s duffle bags, socks and polo shirts imminently. Carrots foresee great interest in the new SC range and are already in the process of creating new concepts for Saddle Club riding hat and glove sets! Saddle Club’s Master Toy Partner, Treasure Trove continue to distribute the Breyer’s Saddle Club collection of horses, figures and accessories with product lines selling through steadily in toy independents and online stores The Saddle Club’s website, which was re-launched with the emphasis on localising the site for non English speaking territories, now includes an online merchandise shop (specific to each territory), and new links to Saddle Club TV partners showing key programming information. |
Ignition is also pleased to be working with Signature Publishing, with the aim of creating an ongoing consumer awareness programme for Saddle Club. There is a whole raft of activities and PR tie ins, including Saddle Club giveaways and competitions in the monthly “Pony” and recently re-launched “Pony Pals” magazines. |
