Hidden City Entertainment Reveals New Squeezable Bella Sara Chibis™ Friends

BRANDORA Editorial Staff - May 2011
 
 

 

Hidden City Entertainment, Inc., the rights holder of Bella Sara, introduces Bella Sara Chibis. The newest craze in kids’ collectibles, these soft, squishy figures will fit in the palm of your hand. Continue enjoying the beauty of Bella Sara™ with these new, adorable horses and magical friends. Bella Sara Chibis (Chee-Bees) come with their own stacking cube containers, bracelet, and trading card. Kids can go online and get the digital versions of these cuddly creatures.

Scheduled to arrive in stores this summer, Bella Sara Chibis will be available first in the US and Russia, followed shortly in Western Europe.

“These loveable, squeezable friends are small enough to take anywhere. They combine the beauty of Bella Sara horses and Magical Friends characters.” said Peter Adkison, CEO of Hidden City Entertainment. “Wear them, share, them, take them wherever you go!”

“This is an innovation in children’s play habits. Not only will kids be able to play with their Chibis, but the uniquely designed cubes connect together to create their very own play space.” said George Stetar, Senior Vice President of Licensing and International Business for Hidden City Entertainment, Inc.

Available online and at over 65,000 points of sale, Bella Sara products are sold in 27 countries to mass-merchandisers, independent specialty toy and game/hobby boutiques and kiosks. Major U.S. retailers include Wal-Mart, Target, Toys R Us and Amazon.com. Internationally, Bella Sara is sold through Hidden City Entertainment’s international distribution partners into various sales channels.

For more information, visit www.hiddencityentertainment.com, or e-mail the company at publicrelations@hiddencityentertainment.com.