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The award-winning Baby Genius® brand of musical edu-tainment for infants and toddlers created by the founders of Pacific Entertainment Corporation (OTC: PK: PENT), has set the Licensing International Expo 2011 for the debut of a fresh new generation of Baby Genius® characters; it was announced by CCO Larry Balaban. The classic Baby Genius characters, Vinko, DJ, Tempo and Frankie, will soon welcome a new group of younger musical buddies created to introduce children to the world of music. Incorporating the Baby Genius theme of “music makes a difference,” the new characters will be the focus of a major QSR promotion launching in 2012 and a series of iOS applications that will be announced in June 2011. At the Expo, Pacific Entertainment will be seeking licensing partners for Baby Genius in a wide variety of categories to complement these new branding initiatives and its worldwide master toy license deal with Tollytots®, a division of JAKKS Pacific, Inc. (NASDAQ:JAKK). In time for back-to-school 2012, Tollytots is expected to launch a comprehensive line of musical and early learning toys at retail which will incorporate the music, characters and themes that have made the Baby Genius series of videos and music CDs so successful among children and parents around the world. The new toy line will cover a broad range of exclusive categories including learning and developmental toys, most plush toys, and musical toys, as well as several other non-exclusive categories. “We are excited to be expanding our most valuable property with a fresh group of endearing characters and anticipate even greater success for Baby Genius as a result of this new initiative,” said Balaban. At the Licensing International Expo, Pacific Entertainment will be exhibiting at Booth #1577. To schedule an appointment contact: Howard Balaban (858) 450-2900. |
