Scholastic India Sends Geronimo Stilton On Nationwide Promo Tour

BRANDORA Editorial Staff - May 2011
 

Geronimo Stilton in Fur and Whiskers Traveling to Bangalore, Chennai, Kolkata, Delhi and Mumbai for Dramatized Book Readings in May and June 2011

Marketing Support Includes Radio Spots, Social Media
and Downloadable Online Activities for Children

 

Scholastic India, exclusive distributor of Atlantyca Entertainment’s famed Geronimo Stilton book series, is sending Italy’s most famous mouse on a five-city tour in India this May and June 2011

Launching in Bangalore and continuing with appearances in Chennai, Kolkata, Delhi and Mumbai, the tour features Geronimo Stilton in fur and whiskers together with a cast of professional actors who will perform during dramatic readings of some of the erudite mouse’s best known stories at top book stores in each city.

The nationwide promotion will be supported with localized radio spots, travel updates delivered through Scholastic websites. In addition, a national contest will be published in the children’s edition of the Times of India.